About Business

What does business do? Be descriptive.

GCRP is a firm that helps organizations develop content strategy from content creation objectives to content creation. GCRP creates two blogs each month that are SEO effective and appeal to your target customer base.

Business Personality If your company was human and you met at a cocktail party, describe him/her

GCRP helps people achieve their goals by providing expertise. GCRP cares about her customers and is very caring and helpful. GCRP tries to understand her clients well and is always helpful.

Product features? features that explain your product

We create two blogs every week for your business using SEO keywords and customer personas. We also provide pre-approved article ideas and help you rank in search engines.

Customer benefits How does your offering benefit customers?

We work with you to establish your content goals for your business in the first week and then introduce you to our process, which includes two premium blogs every week to help you rank higher in search engines. We also share multiple article ideas with you every week and pick two articles that you've pre-approved.

Long term impact 5 years from now, how can you do an impactful change

We want to help you succeed with your content marketing by providing a process that will get you more traffic and more leads.

Keywords what keywords your clients will search to find you on Google. Provide any data on keywords if you have SEO work done already

blog writers ( 117K ), article writing ( 82.5K ), freelance writer ( 38.4K ), content writers

saas bloggers ( 570 ), blog marketing ( 9600 )

Product Brief link to documentation or video or landing page that helps understand better as well as screenshots that can be used in blogs. Google Doc works best as you can keep updating it with more content to be used

At the beginning of our partnership, we learn more about your business, the products or services you offer, and the keywords for SEO that your business should be targeting. We work collaboratively with you to establish content goals for your success in the first week. We then introduce you to our process, which includes two premium blogs every week using SEO keywords targeted for your business as well as customer personas. In the blog creation process, we share multiple article ideas with you and pick two articles every week that you have pre-approved.

Content Goals

List user types who will read the content?

VP Marketing of a SAAS company
CMO of a consumer tech company
Founder of a product company with team size < 10
Organizations that closed a seed round recently

Who are your main competitors?

Name	One Liner	Website	Social Handles
Example A	Top writers in your industry.
Content creation, managed by ClearVoice. Producing content that engages and converts for your brand.	examplea.com	t.co/examplea	examplea.com/blog

Content Goals

Engage current customers
Update investors
Acquire new customers looking for such solution
Knowledge base for current or potential customers
Help industry
SEO

Content operations goals

Consistency in number of blogs
SEO optimized blogs
Content Review at idea and final stage with team
Listen to team ideas every week
Share ideas for new blogs

Communication Preference

Whatsapp for casual brainstorming
Video calls for focused brainstorming, not more than one a week
Emails for reviews
Dashboard access all the time to track progress and plan

CTAs in blog content?

Opening CTA
- Listen new podcast
- Sign up
Mid CTA
- Join Trial
End CTA
- Join Trial
Content Specific CTAs
- Join Trial
- Visit relevant podcast or video
- Link other blogs
- Follow social media

Content Guidelines

Unless specified otherwise, maintain a conversational tone. The reader is a friend you’re talking to in real life. Write accordingly.
- Make the style personal. Refer to the reader as “You.” Mention stories, examples, pop culture references or jokes when appropriate.
- Use personal anecdotes only when appropriate. 90% of the cases, you’re going to be writing under the client’s name, so the writing should reflect that.
Don’t repeat yourself
Use Grammarly before finalizing the submission
Keep in mind your target audience, and tailor your style accordingly.
- For example, you wouldn’t make Rick and Morty references if your audience is a middle-aged accountant. You WOULD make Rick and Morty references if you’re writing for 20-30-year-old hipster designers, potheads, ITs, and so on.
- Keep in mind what your readers already know. For example, let’s say you’re writing about “how to make a resume.” You can safely assume your readers don’t know anything on the topic, and you need to explain everything from 0 to 100.
- On the other hand, let’s say you’re writing about something more complex. Say, “business process management software”. Chances are, your readers are savvy businessmen. You shouldn’t start from the very basics like “A business process is…”
SEO
- For each article, you’ll get one or more “keywords” The keyword should make up 0.5% - 2% of the article word count. The keyword should make up 0.5% - 2% of the article word count.
- Keep 3-5 outbound links and 3-5 inbound links to other blogs
- The keyword must be mentioned in one heading at least and preferably title as well